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Whitney- SPARK

SKU: 656605043722
Regular price $22.00
Unit price
per
the album cover for Whitney - SPARK
the album cover for Whitney - SPARK

Julien Ehrlich and Max Kakacek could hear the staggering differences in the songs they were writing for their third album as Whitney, SPARK—the buoyant drum loops, the effortless falsetto hooks, the coruscant keyboard lines. They suddenly sounded like a band reimagined, their once-ramshackle folk-pop now brimming with unprecedented gusto and sheen. But could they see it, too? 

So in the ad hoc studio the Chicago duo built in the living room of their rented Portland bungalow, a shared 2020 escape hatch amid breakups and lockdowns, Julien and Max decided to find out. Somewhere between midnight and dawn every night, their brains refracted by the late hour and light psychedelics, they’d play their latest creations while a hardware store disco ball spun overhead and slowed-down music videos from megastars spooled silently on YouTube. Did their own pop songs—so much more immediate and modern than their hazy origins—fit such big-budget reels? “We’d come to the conclusion we weren’t going to be filming Super 8 videos to this stuff anymore,” Julien remembers with a grin. “How about something more hi-fi, cinematic?” When the footage and the tunes linked, Julien and Max knew they had done it, that they’d finally found Whitney’s sound.

SPARK reintroduces Whitney as a contemporary syndicate of classic pop, its dozen imaginative and endearing tracks wrapping fetching melodies around paisley-print Dilla beats and luxuriant electronics. What’s more, Whitney reduces three years of extreme emotional highs and lows into 38 brisk but deep minutes, each of these 12 tracks a singable lesson in what it is they (and, really, we) have all survived. The recalcitrant ennui of opener “NOTHING REMAINS,” the devastating loss of “TERMINAL,” the sun-streaked renewal of “REAL LOVE”: However surprising it may sound, SPARK is less a radical reinvention for Whitney than an honest accounting of how it feels when you move out of your past and into your present, when you take the next steps of your lives and careers at once and without apology. SPARK maintains the warmth and ease of Whitney’s early work; these songs glow with the newness of now. 

Tracklist:

  1. NOTHING REMAINS
  2. BACK THEN
  3. BLUE
  4. TWIRL
  5. REAL LOVE
  6. MEMORY
  7. SELF
  8. NEVER CROSSED MY MIND
  9. TERMINAL
  10. HEART WILL BEAT
  11. LOST CONTROL
  12. COUNTY LINES
Format: New CD/Rock

Whitney- SPARK

SKU: 656605043722
Regular price $22.00
Unit price
per

Release Date: 09.16.2022

 
Shipping calculated at checkout.

> Due to the current limited nature of music titles, ALL CD & Vinyl purchases are limited to FOUR copies per customer, per item. If you place multiple orders for multiples of the same title, your subsequent orders will be canceled.

Julien Ehrlich and Max Kakacek could hear the staggering differences in the songs they were writing for their third album as Whitney, SPARK—the buoyant drum loops, the effortless falsetto hooks, the coruscant keyboard lines. They suddenly sounded like a band reimagined, their once-ramshackle folk-pop now brimming with unprecedented gusto and sheen. But could they see it, too? 

So in the ad hoc studio the Chicago duo built in the living room of their rented Portland bungalow, a shared 2020 escape hatch amid breakups and lockdowns, Julien and Max decided to find out. Somewhere between midnight and dawn every night, their brains refracted by the late hour and light psychedelics, they’d play their latest creations while a hardware store disco ball spun overhead and slowed-down music videos from megastars spooled silently on YouTube. Did their own pop songs—so much more immediate and modern than their hazy origins—fit such big-budget reels? “We’d come to the conclusion we weren’t going to be filming Super 8 videos to this stuff anymore,” Julien remembers with a grin. “How about something more hi-fi, cinematic?” When the footage and the tunes linked, Julien and Max knew they had done it, that they’d finally found Whitney’s sound.

SPARK reintroduces Whitney as a contemporary syndicate of classic pop, its dozen imaginative and endearing tracks wrapping fetching melodies around paisley-print Dilla beats and luxuriant electronics. What’s more, Whitney reduces three years of extreme emotional highs and lows into 38 brisk but deep minutes, each of these 12 tracks a singable lesson in what it is they (and, really, we) have all survived. The recalcitrant ennui of opener “NOTHING REMAINS,” the devastating loss of “TERMINAL,” the sun-streaked renewal of “REAL LOVE”: However surprising it may sound, SPARK is less a radical reinvention for Whitney than an honest accounting of how it feels when you move out of your past and into your present, when you take the next steps of your lives and careers at once and without apology. SPARK maintains the warmth and ease of Whitney’s early work; these songs glow with the newness of now. 

Tracklist:

  1. NOTHING REMAINS
  2. BACK THEN
  3. BLUE
  4. TWIRL
  5. REAL LOVE
  6. MEMORY
  7. SELF
  8. NEVER CROSSED MY MIND
  9. TERMINAL
  10. HEART WILL BEAT
  11. LOST CONTROL
  12. COUNTY LINES